Fundamentally, when choosing an estate agent, you are not choosing the one with the biggest window display, biggest online exposure, biggest buyer list, etc.
You are choosing the one who you think is most likely to negotiate you the best possible outcome when moving house (on your sale and purchase).
Unfortunately, estate agency is an unqualified/unregulated industry, so you never do know how good the agent is until it’s possibly to late and you are tied into a long contract with hefty exit fees.
That’s why all our agents are ‘Certified Advanced Negotiators’ so you can rest assured you are in the hands of a skilled expert.
And we don’t ask you to sign a time bound contract giving you complete peace of mind.
That’s right. We are ‘estate agents’, not just selling agents.
All the skills and expertise we apply to achieve you the best outcome on your sale are applied on your purchase to help you pay the lowest price possible.
This results in our clients having a net ‘better off’ outcome of £5,400 on average (a 4% higher sale price and 6% lower price price vs national average)
0 Week contract. You employ us today, and can part ways tomorrow. It is your agents job to keep you happy and provide an exceptional service.
If you feel at any point we’re not the right agent for you, we will step aside and wish you all the best.
Less than one week, this gives you time to arrange a home report survey, and a professional photographer, and the agent time to prepare your property to go to market.
We were recently voted Best Estate Agent in Scotland at Scotland’s National Business Awards in November 2025. We have also won Best Estate Agent in Lanarkshire twice.
However, if you feel at any point you have made the wrong decision..
Firstly, please let us know why, we always want to improve where we can.
Secondly, as we have a 0 week contract and notice period policy, you can ask us to stand down.
Your Bohome Partner Agent.
They are the ones who will give you moving advice, pricing advice, strategy advice and most importantly, negotiate your sale and purchase price. They will guide you every step of the way and get you moving.
If chosen, it will predominately be your agent but they are also supported by an awesome team of ‘Viewing Specialists’. We do it this way as the partner agent handling your sale cannot be in two places at once and we want to make sure we never miss an opportunity to sell your property.
Our viewing specialists are highly experienced. They are there to show prospective buyers around your property. The agent is the one who will handle all feedback, objections, offers etc and they are the skilled negotiators.
The cheapest estate agent is the one who achieves the highest price for your property, not the one who charges the lowest fee.
The difference between a good, average and great agent can be 2-4% of your properties value.
The average estate agency in our patch achieves 98% of marketing price, we achieve 104% (on average) because all our team are ‘Certified Advanced Negotiators’.
We charge a little differently…
When selecting an agent to act on your behalf, you are actually ’employing’ someone to help you move… so they should be paid on performance… with the option of a performance bonus to keep them highly motivated! Never choose an agent who isn’t paid on performance.
1%+VAT up to and including the agreed ‘home report value’ then 10%+VAT on any amount achieved OVER the target price. No sale, no sales fee, and no contract. (E.g £100 for every thousand achieved above the home report valuation price). There is a minimum fee £2,000 + VAT for homes below £200,000.
No. Like anything, there will always be cheaper options if you shop around long enough.
Cheap agents are very unlikely to be able to afford to invest in the level of property marketing and training required to achieve you a remarkable outcome.
Our fee to help is related to the value we deliver and is based on a performance basis. The better we do, the better we are paid. That’s how it should be. Just like incentivising an employee.
Steer clear of cheap, low fee or fixed fee estate agents and remember, if they can’t negotiate themselves a fair fee, how will they negotiate you the highest price.
When it comes to estate agents, the cheapest agent is the one who achieves you the highest price for your property, not the one who is prepared to charge the cheapest fee.
Be careful not to squeeze your agent too much on the fee. You run the risk of your property becoming the lowest earning fee on their books and it won’t get much attention.
On average, we achieve our clients 4% more compared to the patch average.
Be very careful of budget estate agencies. Rightmove report that 55% of sellers end up having to change estate agents because they made the wrong decision in the first place, usually due to fee. This costs sellers millions on wasted time and money, resulting in a reduced sale price.
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